Maysoon Salah
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Human Direction · Note 18

Personal Resonance Will Outperform Campaigns

Marketing has spent years building campaigns for groups of people.

Ai makes something more specific possible.

Not more content.

More personal resonance.

The future may not belong to the company that publishes the most. It may belong to the one that understands a person well enough to create something that feels immediately relevant.

The strongest response is not passive attention.

It is recognition.

Someone sees it and follows because it feels as though it was made with them in mind.

The list

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Field notes on real estate, Ai, and design. The thinking behind my analysis, sent as each one lands.