Maysoon Salah

The home hasn't been
built yet. I make them
feel like they're already in it.

Licensed real estate professional specializing in new construction sales on Florida's Treasure Coast. A background in design, brand strategy, and business operations gives me something most agents don't have — the ability to help buyers visualize what hasn't been built, analyze every option on the table, and make confident decisions backed by real data.

The full story

I don't hard sell. I help buyers
and their agents decide.

Decisive framing — that's what I call it. Buyers today are overwhelmed. Too many communities, too many options, too much noise. They don't need another features tour. They need someone who brings transparency, builds clear comparative analysis, and puts every option on the table so the right decision becomes obvious. I arm both buyers and the agents representing them with interactive reports and market intelligence that create clarity. Clear buyers close confidently — and they don't cancel.

Chapter 01 — Real Estate
The Practitioner
Licensed agent, builder partner, and the reason buyers say “I never thought of that before.”
Realtor® · SFR® · NCREA · CREIPS
January 2024 — Present
LoKation® Real Estate · West Palm Beach, FL

Commercial and residential transactions across Florida's Treasure Coast — Vero Beach, Fort Pierce, Port St. Lucie. Specialize in new construction sales, complex transactions, and high-engagement buyer guidance. Deep market knowledge in competing community analysis, pricing trends, buyer demographics, and lifestyle positioning. A design background enables a fundamentally different approach to property marketing, interior merchandising, and buyer visualization — helping clients see the full potential of a home before it's built.

New Construction Sales · Commercial & Residential · Treasure Coast Specialist · Competing Community Analysis · Interior Merchandising · Buyer Visualization · Pricing Strategy

Licensed Real Estate Agent
October 2019 — December 2023
eXp Realty · Florida

Launched real estate practice bringing two decades of design, marketing, and business operations experience. Developed residential and commercial expertise across the Treasure Coast, building the client base, market knowledge, and design-led sales approach that would lead to national builder partnerships.

Listing Agent — New Construction
July 2024 — Present
Builder Partnership
Meritage Homes · Treasure Coast, FL

Selected by Meritage Homes as the listing agent for their Treasure Coast communities — one of several builder and developer relationships within my broader practice. Achieved Diamond Agent status and ranked as the top-producing independent agent in Southeast Florida for 2024 (Meritage ranking), then doubled production in year two. Represent the builder's product to buyers, cooperating agents, and the broker community through interactive visual walkthroughs, comparative market analysis, and transparent reporting that empowers both sides of the transaction. Full-cycle involvement from listing strategy through design studio selections, construction timelines, and lender coordination.

Diamond Agent · #1 Independent Agent, SE Florida 2024 · 2x Production Year Over Year · Interactive Market Reports · Buyer & Agent Education · Full-Cycle New Construction · Design Studio Consultation · Lender Coordination

Vacation Rental Acquisition, Interior Design & Curation
Ongoing

Identified, acquired, and positioned a residential property for the short-term vacation rental market — handling everything from the investment analysis and purchase through interior design, furnishing, photography, copywriting, and digital presence. A 3-bedroom, 2.5-bath townhome near Savannas Preserve State Park, designed as a lifestyle-driven mid- to long-term rental that demonstrates how an aesthetic eye and strategic positioning directly impact occupancy and nightly rate. The same merchandising instinct applied to model home staging and new construction buyer visualization.

Property Identification & Acquisition · Interior Design & Curation · Lifestyle Staging · Rental Revenue Optimization · Photography & Digital Presence

The Approach — Decisive Framing

I don't wait for buyers to decide. I give them everything they need to.

No corporate playbook. A system built from 20 years of running businesses where clarity and speed close deals.

01

Surface the alternatives

I ask what else they're considering — not to compete, but to make sure every option is visible. Hidden alternatives kill deals weeks after contract.

02

Build the decision framework

Together we define what matters — floorplan, community, timeline, budget, lifestyle. Now there's a lens to evaluate through, not just gut feelings and open-house fatigue.

03

Deliver clarity, earn the close

Interactive reports, visual walkthroughs, and transparent market data for both buyers and their agents. Clear buyers close confidently — and they don't cancel.

Chapter 02 — Design
The Aesthetic Eye
Design is a revenue lever, not decoration.
Creative Strategist & Designer
January 2005 — Present · 21+ years
Maysoon Inc.

Two decades of design and brand strategy spanning real estate, hospitality, lifestyle, and medical industries. Core practice covers interior design, branding systems, visual identity, digital marketing collateral, and spatial design for both commercial and residential environments. Specialize in strategic reconfiguration of commercial spaces to maximize value — including dividing a 5,400 sqft commercial property into multiple tenant spaces with a design studio entrance, increasing the per-square-foot lease rate for the landlord. Engaged by property owners to repurpose underperforming commercial spaces through operational concept development and redesign strategies that drive higher lease rates and occupancy. The same spatial instinct informs model home merchandising, buyer walkthrough presentations, and community marketing materials in new construction.

Interior Design · Brand Systems & Identity · Commercial Space Reconfiguration · Price-per-SqFt Optimization · Model Home Merchandising · Digital Marketing Collateral · Buyer Profiling & Visualization · Creative Direction · Budget Control

Chapter 03 — Entrepreneurship
The Operator
Managing multiple locations, teams, inventory, and customer retention — the same operational demands builders face daily.
Owner, Operator & Consultant
September 2008 — August 2020 · 12 years
Thread & Sugar / Threadology Bar · California + Florida

Built a niche beauty brand from the ground up across multiple markets — at peak, operating 6 locations across California and Florida. Full ownership of product development, packaging, retail operations, brand positioning, and team leadership. Managed end-to-end business operations scaling from 15+ staff to a 50+ member team. Increased foot traffic 33% through creative PR and targeted direct mail campaigns. Launched threadologybar.com as an innovative beauty bar concept. Positioned the brand as a distinguished organic/eco-friendly line. Restructured operations across locations for revenue growth, cost reduction, and improved client retention. Provided sales training and brand revitalization consulting.

6 Locations · 50+ Team · 33% Traffic Increase · Multi-Location Management · Product Development · Retail Operations · Team Training & Onboarding · Customer Retention · Operations Restructuring

Chapter 04 — Foundation
The Starting Point
Event production, marketing strategy, and the instinct to make everything sellable.
Creative Consultant & Event Director
June 2005 — September 2008 · 3+ years
Ululate Productions

Directed planning, design, and logistics for corporate, artistic, and creative events — achieving a 90% sell-out rate through targeted marketing strategies. Managed both creative direction and operational execution simultaneously, from venue design to ticket sales to day-of production. The same skillset that drives high-conversion broker opens, networking events, and community launch experiences in new construction. Notable events included Global Groove I & II and the Marcel Khalife Event.

90% Sell-Out Rate · Event Design & Production · Broker Open & Launch Event Strategy · Marketing & Ticket Sales · Venue Design · Creative Direction

Account Executive
June 2004 — June 2005
Dulin Advertising Agency

Strategic intermediary between clients and creative teams. Developed advertising campaigns aligning creative strategy with client objectives and market trends. Managed budgets and client reporting. First professional role after graduating from Cal State East Bay — where the instinct for translating business goals into creative execution began.

Chapter 05 — Service
The Neighbor
I don't just work in communities — I govern them, build safety infrastructure, and advocate for the most vulnerable.
HOA President
July 2025 — Present
Port St. Lucie West Community

Elected board president overseeing community governance, CC&Rs enforcement, vendor management, and resident relations. Firsthand understanding of HOA operations, deed restrictions, assessment budgets, and the post-close buyer experience — knowledge that directly informs how buyers are prepared for community living in new construction.

Chairwoman & Founder
September 2021 — Present

Founded a 501(c)(3) nonprofit dedicated to emergency preparedness for families affected by autism and intellectual/developmental disabilities. Mission: 10 minutes every 365 days can save lives. Developed the annual emergency preparedness checkup program now serving the broader autism community nationwide through partnerships with behavioral health organizations, autism alliances, and advocacy groups.

Board Member & Advocate
October 2020 — January 2025
National Council on Severe Autism

Pursued recognition, policy development, and practical solutions for the growing population of individuals, families, and caregivers affected by severe autism and related disorders.

Education & Credentials

Bachelor of Science — Business Administration / Marketing

Cal State East Bay · College of Business & Economics
2002 — 2004

Licenses & Certifications

Florida Licensed Real Estate Agent

Realtor® (NAR) · SFR® Short Sales & Foreclosure · NCREA · CREIPS Commercial Investment

For the team at [Builder Name]

I know you're launching [Community Name] in [Season/Year]. You need someone who can convert model-home traffic from day one, keep cancellations low, and bring a level of market intelligence and design fluency that most sales consultants simply don't have.

Beyond the sales floor, I'm actively developing AI-integrated tools for lead generation and lead follow-up — interactive client reports, automated market analysis, and buyer education sequences that keep your pipeline warm and your cooperating agents informed between visits. This isn't a concept. It's how I work now, and it's getting sharper every month.

I'd love 20 minutes to walk you through my approach and show you what these reports look like in practice. No pitch — just a conversation about your community and whether I'm the right fit.

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