Designer, real estate strategist, and AI workflow specialist — working at the intersection of all three to change how new construction is sold on Florida’s Treasure Coast. A design background means I don’t just describe spaces — I guide buyers through them before a single wall goes up. Two decades of brand strategy and business operations means I read people, rooms, and deals with the same eye. And a deep focus on AI-driven automation means the reports, analysis, and follow-up that keep deals alive aren’t manual — they’re built into how I work. Most agents sell homes. I help buyers and their agents see clearly, decide confidently, and close without second-guessing.
New Construction Sales · Commercial & Residential · Treasure Coast Specialist · Competing Community Analysis · Interior Merchandising · Buyer Visualization · Pricing Strategy
Commercial and residential transactions across Florida’s Treasure Coast — Vero Beach, Fort Pierce, Port St. Lucie. Specialize in new construction sales, complex transactions, and high-engagement buyer guidance. Deep market knowledge in competing community analysis, pricing trends, buyer demographics, and lifestyle positioning. Previously licensed with eXp Realty (2019–2023), where this practice was originally built.
Selected by Meritage Homes as the listing agent for their Treasure Coast communities — one of several builder and developer relationships within my broader practice. Achieved Diamond Agent status and ranked as the top-producing independent agent in Southeast Florida for 2024 (Meritage ranking), then doubled production in year two. Represent the builder’s product to buyers, cooperating agents, and the broker community through interactive visual walkthroughs, comparative market analysis, and transparent reporting that empowers both sides of the transaction. Full-cycle involvement from listing strategy through design studio selections, construction timelines, and lender coordination.
Diamond Agent · #1 Independent Agent, SE Florida 2024 · 2x Production Year Over Year · Interactive Market Reports · Buyer & Agent Education · Full-Cycle New Construction · Design Studio Consultation · Lender Coordination
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
Daphne Model · Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
5442 Hampton Park
Daphne Model · Hampton Park
Daphne Model · Hampton Park
Identified, acquired, and positioned a residential property for the short-term vacation rental market — handling everything from investment analysis and purchase through interior design, furnishing, photography, copywriting, and digital presence. A 3-bedroom, 2.5-bath townhome near Savannas Preserve State Park, designed as a lifestyle-driven mid- to long-term rental that demonstrates how an aesthetic eye and strategic positioning directly impact occupancy and nightly rate.
Property Identification & Acquisition · Interior Design & Curation · Lifestyle Staging · Rental Revenue Optimization · Photography & Digital Presence
No corporate playbook. A system built from 20 years of running businesses where clarity and speed close deals.
I ask what else they're considering — not to compete, but to make sure every option is visible. Hidden alternatives kill deals weeks after contract.
Together we define what matters — floorplan, community, timeline, budget, lifestyle. Now there's a lens to evaluate through, not just gut feelings and open-house fatigue.
Interactive reports, visual walkthroughs, and transparent market data for both buyers and their agents. Clear buyers close confidently — and they don't cancel.
Two decades of design and brand strategy spanning real estate, hospitality, lifestyle, and medical industries — interior design, branding systems, visual identity, digital marketing collateral, and spatial design for both commercial and residential environments. Specialize in strategic reconfiguration of commercial spaces to maximize value: divided a 5,400 sqft commercial property into multiple tenant spaces with a design studio entrance, increasing the per-square-foot lease rate for the landlord. Engaged by property owners to repurpose underperforming spaces through concept development and redesign strategies that drive higher occupancy and revenue.
Interior Design · Brand Systems & Identity · Commercial Space Reconfiguration · Price-per-SqFt Optimization · Digital Marketing Collateral · Creative Direction · Budget Control
Built a niche beauty brand from the ground up across multiple markets — at peak, operating six locations across California and Florida with a 50+ member team. Full ownership from product development and packaging through retail operations, brand positioning, and team leadership. Drove a 33% increase in foot traffic through creative PR and targeted direct mail. Launched threadologybar.com as an innovative beauty bar concept and positioned the brand as a distinguished organic/eco-friendly line. Restructured operations across all locations for revenue growth, cost reduction, and improved client retention.
6 Locations · 50+ Team · 33% Traffic Increase · Multi-Location Management · Product Development · Retail Operations · Team Training & Onboarding · Customer Retention · Operations Restructuring
Directed planning, design, and logistics for corporate, artistic, and creative events — achieving a 90% sell-out rate through targeted marketing strategies. Managed both creative direction and operational execution simultaneously, from venue design to ticket sales to day-of production. Notable events included Global Groove I & II and the Marcel Khalife Event.
90% Sell-Out Rate · Event Design & Production · Marketing & Ticket Sales · Venue Design · Creative Direction
Strategic intermediary between clients and creative teams. Developed advertising campaigns aligning creative strategy with client objectives and market trends. Managed budgets and client reporting. First professional role after graduating from Cal State East Bay — where the instinct for translating business goals into creative execution began.
Elected board president overseeing community governance, CC&Rs enforcement, vendor management, and resident relations. Firsthand understanding of HOA operations, deed restrictions, assessment budgets, and the post-close buyer experience — knowledge that directly informs how buyers are prepared for community living in new construction.
Founded a 501(c)(3) nonprofit dedicated to emergency preparedness for families affected by autism and intellectual/developmental disabilities. Mission: 10 minutes every 365 days can save lives. Developed the annual emergency preparedness checkup program now serving the broader autism community nationwide through partnerships with behavioral health organizations, autism alliances, and advocacy groups.
Pursued recognition, policy development, and practical solutions for the growing population of individuals, families, and caregivers affected by severe autism and related disorders.
Cal State East Bay · College of Business & Economics
2002 — 2004
Florida Licensed Real Estate Agent
Whether it’s a 55+ lifestyle community or a multigenerational neighborhood, the challenge is the same — helping buyers see their life in a home that hasn’t been built yet. The difference is what drives the decision. For some it’s a next chapter. For others it’s a first home, a growing family, or an investment. I know how to read which one I’m sitting across from and guide the conversation accordingly.
That instinct comes from twenty years across design, brand strategy, and business operations — not just real estate. I’ve built spaces, built brands, and built businesses. That background gives me a fluency most sales consultants don’t have: spatial, visual, operational, and deeply human. On the technology side, I’ve built AI-automated workflows that keep your pipeline active and your cooperating agents informed between visits — interactive reports, market analysis, and buyer education sequences that are all running and linked below.
I’d love 20 minutes to walk you through my approach as it relates to [Community Name] and show you what this looks like in practice.
Thank you, Maysoon
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