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About


Maysoon Salah is a beauty expert, activist and entrepreneur. Starting out as an organic salon owner, she is now the creator of a beauty-product line, and founder of the innovative threading bar concept Threadology. Connection is important to Maysoon. Widening her circle of positive influence is her purpose, and because of that, she doesn’t feel that she works — rather, she believes she is living her purpose every day. She is grateful for the drive to create and for the skills that have allowed her to enhance and enrich women’s lives. She is now dedicating her energy towards reforming the regulations of the California Board of Barbering & Cosmetology to create more opportunities for women in the beauty industry.

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PHILOSOPHY

“My approach is quite simple: Make, give — Make more, give more.”


For as long as I can remember, entrepreneurship has driven me. I have never been willing to settle for less than I know I can achieve.

One of the main aspects of my business model is the drive to ignite, mold or support conscious living — to manifest an age of empathy and awareness in our behavior towards each other, and in the products we purchase and consume.

I believe transparency should be the basis for achieving a competitive edge and a powerful part of any company’s mission. Accountability should not be a disturbing notion but rather a welcomed one. I like to continually push the boundaries and refine the way business is done, and the way in which we interact with our communities. I believe in setting a higher standard of expectations—beyond organic and healthy and eco-friendly: What can companies do for all of us as consumers and the world in which we live? Besides providing a product or service, can businesses make our shopping experiences moments of awareness?

Can financial exchanges benefit multiple entities rather than one or two? How wide can we expand our circle of influence throughout the world in a socially responsible manner? And should we expect only “big” companies to behave responsibly? Are we not all part of an eco-system so sensitive to the smallest shifts?

Aside from profit and responsibility, entrepreneurship is vulnerability and a form of expression. It challenges me to push the envelope until I reached a niche I am satisfied with. To that end, my drive for creative expression is insatiable, and I will never stop finding ways to blend art, social justice and conscious living in my work.

I hope my company attracts those who identify with my mission and who are craving an edge in their purpose — and purchases. Join me in my commitment to social involvement and personal growth to conscious entrepreneurship, and sign here. Our ultimate mission is to empower and transform the feminine spirit into a beautiful force unlike another.

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Empowered Beauty


“TRUE BEAUTY DESERVES/LONGS TO BE SHARED. LET’S CONNECT, SUPPORT EACH OTHER AND START A MOVEMENT OF CONSCIENCE BEAUTY — THE KIND THAT GOES BEYOND SKIN DEEP.”

Conscious Beauty

It is vital that the thoughts and perceptions of beauty students, professionals and salon owners be collected. In order to bring light to what may be working or missing from this ever growing industry. It is not enough to promote awareness or persuade a group of people without understanding what is truly desired or in demand. Therefore, we need your help by taking this brief survey that will eventually lead our initiatives, in bridging the gap between both the beauty professional and salon owner. Please take a moment to share your valuable opinions and join the movement to become a force of positive change. Thank you
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